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Have you met Dr. John?  Ask him about High Level Assembler

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Button:Creator:Product:Date:Group:Meeting:Location:
1099IBMASM/1992
A photo of the real Dr. John Ehrman, who, after many years of hammering IBM as a user at SLAC, finally joined "the enemy" and is now (to our great benefit) directing the design and implementation of Languages in the IBM Programming Systems group. This was an advertising button created in 1992 by a small marketing group at Santa Teresa Lab, which was organized to help market STL products. At the time, IBM's marketing organization wasn't doing much for STL products. After the group was formed, they hunted for a product, and High Level Assembler R1 was just coming down the pipeline, so it got relatively immense coverage for a small product
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